Bonito’s career launched at NBCUniversal as a writer and director for network-wide identity and brand campaigns. He’s written and directed award-winning on-air campaigns for the Olympics, NASCAR and the NFL just to name a few. He left NBC to direct his first feature, The Marine. The action/comedy starred John Cena.
His commercial work has included Super Bowl spots and multi-platform campaigns for all major networks. He has directed many of the world’s top athletes, and has created powerful, emotionally-captivating ads for some of the world’s most high-profile brands, including: BMW, Mercury, Range Rover, DIRECTV, Subway, Nissan, Turbo Tax, Papa John’s, American Express, Pep Boys, Hasbro, Mercedes, Nissan and Chevy, just to name a few.
Bonito is extremely well versed is all facets of content creation. His passion for creative collaboration and hand-crafted visual storytelling has helped him earn several top honors but his greatest talent lies in his ability to deliver superb creative under tight deadlines and budgets.